Agenda

  

 

 DAS SUMMIT AGENDA

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Tuesday, March 27
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4:30pm: Registration Desk Opens (Grand Promenade)

6:30pm: DPS/DAS Cocktail Reception & Dinner Sponsored by TargusInfo (Empire Canyon Lodge)

 

9:30pm: After Glow Party Sponsored by Legolas  (Daly's Pub)

 

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THE SUMMIT DAY 1 | Wednesday, March 28
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General Session (Grand Ballroom)

 

7:00 a.m.: Digiday Registration Desk Re-Opens

8:30 a.m.: Breakfast (Grand Ballroom)

 

9:00 a.m.: Pulsepoint Workshop

PulsePoint CMO Rose Ann Haran will kick off the Digiday Agency Summit with a workshop titled, "Connecting the Dots -- How to Help the Brands Maximize their Cross-Channel Media Goals."

Speaker: Rose Ann Haran, CMO, PulsePoint @roseannharan

 

9:20 a.m.: The View from the Top: Q&A with Clark Kokich, chairman, Razorfish

Clark Kokich left his career working for traditional ad agencies to join Razorfish. Now, as chairman of the company, Clark sums up his career in one statement: "I used to be in advertising. Now I do things." He speaks with Digiday editor-in-chief Brian Morrissey about the decline of traditional marketing and advertising -- and discusses why companies should quit saying and start doing things.

Speaker: Clark Kokich, chairman, Razorfish @clarkkokich

 

9:50 a.m.: The Talent Wars

The old saying is 90 percent of agencies’ core value goes down the elevator each night. That’s never been more true than now. Agencies are finding themselves in a fight for the best creative and technical talent—and often losing. How can the agency business make itself more attractive to the top innovative minds of tomorrow?

Moderator: Jack Marshall, mobile editor, Digiday @jackmarshall

Panelists:

Judith Carr, U.S. president, LBi

Colleen DeCourcy, CEO, Socialistic @decourcy

Andy Fisher, evp, global data & analytics director, Starcom

 

10:30 a.m.: Break 

 

10:50 a.m.: The Innovation Challenge

Agencies are constantly struggling to innovate. Part of this is due to a financial structure that doesn’t allow them to invest in research and development. Another part of it is a cultural challenge, as many in management positions aren’t geared to the most dynamic areas of digital media. Three executives trying to build innovation into agencies explain their blueprints.

Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Speakers:
Darren Herman, chief digital media officer, The Media Kitchen @dherman76
Joe Lozito, senior vp and director of technology, Digitas  @joelozito
Don Scales, president & CEO, iCrossing @Don_Scales

11:20 a.m.: Digiday Dialog with Clickable: What Keeps Agencies Up At Night
Moderator: Jack Marshall, mobile editor, Digiday @jackmarshall
Speaker: Max Kalehoff, vp marketing, Clickable

11:40 a.m.:  Media Buying 2.0

Programmatic ad buying has grown at a fast clip. But most of that growth has come from direct-response advertisers lured by efficiencies. Still standing on the sidelines, for the most part, is the brand dollars. Will programmatic buying ever make inroads into these budgets? What will it take? 
Moderator:  Sean Finnegan, founder & CEO, The C4 Group @seanfinnegan
Speakers:
Roger Barnette, president, IgnitionOne @ignitionone
Vikram Somaya, vp global operations and audience, Consumer Media, Thomson Reuters @vikramsomaya 

 

12:10 p.m.: Pitch-a Kucha Presentations 

In rapid-fire presentations, digital-media leaders will  hope to convince the audience of their position on a pressing matter or how their company is solving a problem facing the industry. 
Industry Fragmentation and Complacency
Speaker:
Jonathan Slavin, chief revenue officer, CPX Interactive @cpxinteractive 

 

12:30 p.m.: Lunch with Adometry: Using Advanced Attribution to Measure the Success of Your Digital Marketing Channels

Join us for an interview with Paul Pellman, CEO of Adometry, for a lively exchange on how online marketers can use advanced attribution and optimization to quickly pinpoint what is the most effective use of their advertising dollars. As an expert on cross-platform ad analytics for the online advertising industry, Paul will provide insights into how each channel attracts and influences audiences, and how to use these insights to improve future and in-flight media campaigns. 
Moderator: William Sayre, performance analytics director, Initiative
Speaker:  Paul Pellman, CEO, Adometry

 

1:15 p.m.: Afternoon Activities

Ski Race Sponsored by Adap.TV

 

6:30 p.m.: DAS Cocktail Reception Sponsored by TRUSTe (Gallery Ballroom)

 

7:30 p.m: DAS Dinner  (Gallery Ballroom)

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THE SUMMIT DAY 2 | Thursday, March 29
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General Session (Grand Ballroom)

 

7:30 a.m.: Digiday Registration Desk Re-Opens

8:30 a.m.: Breakfast (Grand Ballroom)

9:00 a.m.: The Inside View: Why The LEGO Group Has Its Own Agency

Unlike most marketers, The LEGO Group has made the decision that creativity and storytelling are too central to its business to be outsourced. So, it has built a global internal agency that handles everything from creative concepts to digital-platform development and account management. The LEGO Group partners with external agencies to extend its campaign capabilities and capacity, but much of the work is done from within. Learn from Matt Harker, head of The LEGO Group's Consumer Marketing Agency, why this approach works for the LEGO brand—and what it might mean for other brands.
Moderator:  Brian Morrissey, editor-in-chief, Digiday @bmorrissey

Speaker: Matt Harker, vp, Consumer Marketing Agency, The LEGO Group

 

9:30 a.m.: eXelate Dialog: Identify, Target, Measure: Closing the Loop on Data-Driven Ad Strategies 

Online advertising spend is projected to hit $40 billion in 2012 and innovation within data-driven advertising is fueling this growth. Marketers are devising aggressive data strategies and demanding results that surpass campaign goals. Join eXelate and Nielsen as they uncover data-driven demands and solutions that are empowering marketers to better identify, target and measure their audience-targeted endeavors.
Speakers:

Andrew Feigenson, vp ad platforms & networks, Nielsen
Jeff Huter, vp sales, eXelate

 

9:50 a.m.: Fixing the Agency Business Model

There are a few things that unite agencies. One is a dislike of procurement. Another is the need for some form of performance-based pricing. And a third is the challenge of getting paid for ideas. Longtime digital-agency leader Sean Finnegan will lead a no-sacred-cows session of brainstorming ideas on how agencies can find new ways to make money.

Moderator:  Sean Finnegan, founder & CEO, The C4 Group @seanfinnegan

 

10:30 a.m.: Coffee Break

10:45 a.m.: Tech Showcase 2015

Digital media changes at a blink of an eye. Keeping up with what’s happening right now is hard enough, much less three years from now. Digiday will tap an innovation hunter to present five technologies and trends that will alter how agencies operate by 2015.

Speaker: Mark Silva, svp emerging platforms, Anthem @marksilva

 

11:15 a.m.: Pitch-a Kucha Presentations 
 In rapid-fire presentations, digital-media leaders will  hope to convince the audience of their position on a pressing matter or how their company is solving a problem facing the industry. 

Speakers:

Jordan Franklin, director of social strategy, Clickable @clickable

Best Practices in Location-Aware Mobile Advertising
Greg Hallinan, CMO, Verve @vervewireless

11:35 a.m.: Hypebusters: The Golden Age of Marketing

It can often seem like the worst of times in the media industry. In fact, there’s never been a better time to do marketing. Here’s why.

Speaker: Daina Middleton, global CEO, Performics  @DainaMiddleton

 

12:15 p.m.: Lunch Pickup

 

1:15 p.m.: Afternoon Activities